Best social media campaign 2022. Running a successful social media campaign that stands out takes a great dose of creativity and identifying the most appropriate keywords for your campaign.
Campaigns differ from everyday social efforts because of their increased focus, targeting, and measurability. When planning a campaign in social media, you can’t think of it from a traditional, mass broadcast, spray-and-pray point of view. Instead, it needs to be well planned, relevant to the audience for marketing, and above all, shareable.
In this article you will get to know the best social media campaigns, what a social media campaign is, how to create a social media campaign, and lots more for marketing.
What is a social campaigns campaign?
A social media campaign is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms. Campaigns differs from everyday social efforts because of their increased focus, targeting and measurability.
How do a social media campaign works
Social media marketing is a strategy of using free posts and paid ads on social media sites to connect with your target market and build your brand.
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Best social media campaigns
Here are some of the most successful and eye-catching campaigns of 2022.
YouTube – Shorter side of YouTube
While brand like TikTok are ranking it in with its short-form video content, YouTube sought a way toshow its users that it’s still the king when it comes to digital video. The brand launched its “Shorter Side of YouTube” to compete with TikTok and attract its core demographic. The campaign recruited the likes of DojaCat and The Weekend, showcasing their short and sweet content and inspiring a whole new movement of social video.
Airbnb
By offering free or subsidized lodging to COVID 19 responders, it found a way to keep its business raining. It supported a cause to win consumer trust and boost their brand image. It also launched a new Online Experience feature, through which its users at home can enjoy a travel activities from across the works, as they would if they were travelling to that place. When most countries have stopped travel and transportation, and hospitality industry bore the brunt of it, Airbnb found a way to innovate and change to not only stay active on social media but help with the current situation.
Spotify – wrapped 2022
Spotify launched it’s 2021 wrapped campaign, and Instagram stories everywhere were flooded with shares upon shares. Spotify offers a curated playlist of the user’s most played songs throughout the year. Additionally, it provides a click-through story with colorful slides that unpack your top artists, favorite podcasts, and top songs. For many, Wrapped has become a yearly tradition whereby listeners can reflect on the year that has passed and do so through music and striking visuals. People love personalized content and gamification, and Spotify nailed it.
National geographic – #think before you like
#ThinkBeforeYouLike hashtag campaign aimed to educate users on the ongoing cheetah exploitation and smuggling thing. In the campaign, the brand warns users against clicking Like on photos of people with their pet cheetah cubs, claiming that doing so only encourages the trafficking behaviors they’re working against.
Twitter launched a social-first activation outlining its key features, in an attempt to push its new Blue subscription to eligible users. Twitter Blue allows account holders to view articles ad-free, organize bookmarked tweets into folders, undo tweets, etc., for small fee.
Reddit – maybe Together well
The platform was looking to evolve it’s user’s base, focusing on marketing and partnerships and ultimately encouraging more brands to join the app as it expands on monetization. The campaign, led by a 1-minute hero ad, which featured on social media, YouTube, and T.V., showed a diverse range of users searching for new conversations on the topic they love. Alongside the tagline ‘Maybe together we’ll, the overall feel of the ad is a positive one of discovery community and collaboration.
Cadbury – EasterEggHumt
One of the most creative social media marketing strategies in 2022 goes to chocolatier
Cadbury, which aimed to spread a little sweetness during a time of social distancing.
The brand created a global Easter egg hunt, allowing users to ‘hide’ a virtual egg
somewhere in the world while the U.K. was still under lockdown restrictions. Users
could share a personalized clue with a friend or family member, plus they could
purchase a real Cadbury egg to send to someone.
Apple – #ShotOnIPhone
Apple found a way to activate its community and showcase its products in one brilliant
marketing campaign called #ShotOniPhone.
The #ShotOniPhone Apple marketing campaign leverages several different marketing
tactics, such as online and offline advertisements, and has produced staggering
results.
The hashtag has been used more than 16 million times on Instagram alone. This is an
incredible brand exposure that Apple didn’t even had to pay for directly
Dove – #PassTheCrown
Dove’s latest marketing campaign is called #PassTheCrown. Dove believes that
everyone should embrace their natural hair without judgment. After the brand
discovered that 70% of women don’t feel represented in media and advertising, Dove
started a campaign to tell the stories of real women with real stories. They teamed up
with the National Urban League, Colour of Change, and Western Centre to end racebased hair discrimination in the U.S.
Houseparty – fortniteTrivaChallenge
Houseparty is one of the many platform that gained popularity during the Coronavirus crisis. It is a platform where people can play games and connect with their friends, last year, they launched a Fortnite trivia game in collaboration with Fortnite for their users. They used social media to post a challenge, wherein Houseparty users need to get 20 million correct answers in the trivia to unlock a reward on Fortnite. This challenge attracted Fortnite users to the Houseparty app to play the trivia game .And, it also promotes Fortnite as it gets access to Houseparty’s audience. Gamers get
to play an engaging trivia game and earn rewards on
How do you create a social media campaign?
These are the steps on creating a social media campaign
- Define your social media campaign goals
- Identify the social media channels you are going to use
- Plan your social media campaign strategies
- Choose the metrics you want to monitor
- Create a social media content calendar
- Design your marketing assets using free online tools
- Schedule your content using social media management tools
- Manage your campaign
- Analyze the results
With the possibility of your social media marketing campaign reaching billions and billions of people, the ability to directly engage with the audience and sharing the business with so many people can help a startup or even a huge company make its mark on the online world.
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