Online Advertising – Definition, Types & Advantages

As the world evolves new technologies evolve as well. Before the advent of the Internet or online advertising, people made use of traditional marketing, this form of advertising only result in a limited audience but now people are able to advertise to a wider range of audiences.

Online Advertising is very easy due to the use of different social media platforms available example: Facebook, Twitter, Instagram and other search engines. This article will focus on the meaning of online advertising, types of online advertising and the advantages of online advertising.

Online advertising is also known as online marketing, internet advertising, digital or web advertising, is a form of marketing and advertising which uses the internet to promote products and services to audiences and platforms titpusers.

Online advertising includes email marketing, search engines optimization, social media marketing and many types of display advertising. Advertisements are increasingly being delivered through automated software systems operating across multiple websites, media services and platforms known as programmatic advertising.

Like other advertising media, online advertising frequently involves a publisher who Integrates into it’s online content and an advertiser who provides the advertisement to be displayed on the publisher’s content. Other potential participants include advertising agencies who help generate and placed the ad copy, and ad server which technologically delivers the ad and tracks statics.

What is online advertising?

Online advertising is any type of marketing message that shows up with the help of the internet that means it could appear in a web browser, search engines,on social media, mobile devices and even emails. A number of people are increasingly making use of online advertisement because of these reasons:

  • It’s relatively cheap
  • It’s reaches a wide audience
  • It can be tracked to measure success or failure.
  • It can be personalized for a target audience.


What are the different types of online advertising?

Today, there are many different types of advertising that you can Integrate into a digital marketing strategy, these includes:

  • search engines marketing (SEM):

With this type of campaign, the goal is to achieve increased in brand awareness in a very short time. All it’s takes is an ad with a title,a description and a call to action (make sure you rely on the use of keywords).

  • Mobile advertising:

Although there are different types of mobile advertising, all advertising campaigns should be adapted to mobile platforms or follow a responsive typology which allows pages to be formatted to the size of any given screen. Since everyone makes use of mobile phones investing on mobile advertising will get you better reach and improve your user interaction.

  • Native advertising:

Native advertising is associated with a less conventional type of online advertising. It uses strategy which shies away from banner ads or sponsored content in an attempt to gain a users trust by offering them solution to their problems.

There are many tools you can use but the easiest one is creating a blog. In your blog, you talked about topics related to your sector, but don’t just advertise, include something useful and interesting for your users. From there using SEO and email marketing and lead nurturing you can successfully offer the right content.

  • Social ads:

Social media as an incredibly important part in our everyday lifes. Therefore, creating ad campaign on these platforms is necessary in order to generate and acquire potential new clients. Here advertising is done on social like Facebook, Instagram, Twitter and WhatsApp. Companies tailor their news and promotion to the target audience through social media in two ways,thus:

  • Organically
  • Paid


If  you produce cooking spices, you can post valuable content like hacks and exciting ways of using your product to encourage shares and build an attractive brand image.


Here, you can use social media functionality for business by showing promotional posts targeted to your audience based on age, gender, favorite activities and other things they may have in common.


Email marketing is not anything new but it has resurfaced with a renewed efficacy. This type of campaign yields high conversions thanks to the many automation tools available, you can get highly profitable conversions. If you consider that getting a new clients is ten times more expensive than maintaining a current one, you can be sure that email marketing is the right choice.


This technology allows you to grab users attention whenever they are online. These messages appears in the corner of your screen, and a click on redirect a user to a particular webpage. Users subscribe to push notifications to stay in touch with the brand and be the first to know the news and updates. If you own a news resource, you can also take advantage of web push monetization. It means that your subscribers will receive relevant materials from other companies from you in the form of web push notifications.


Reminding customers or users who have shown interest in your company is a solid strategy for making conversions. Remarketing makes your banner appear on whichever website people who previously visited your site go to after(provided that these sites offer remarketing spaces). These types of ads are good for making sales and raising brand awareness, which emphasizes a company’s presence within the consumers buying process. These ads can be purchased through search engines advertising management tools such as Google AdWords.


Video content is incredibly entertaining to users, which makes using videos as an advertising strategy a fantastic idea. Also it is important to partner with YouTubers who feature and discuss your product or service (similar to native advertising). You can also come up with original video content to help you get a better and more organic position on search engines optimization. By sharing these videos, you can gain more direct web traffic and increase your chances of going viral.


This is the technological evolution of traditional outdoor advertising, it’s used on billboards, window display,bus stop or any other stand that has a screen. The efficiencies of this type of advertising resides in its capacity to grab the attention of potential clients during the most  mundane parts their day.

What are the advantages of online advertising?

Low cost: compared to budget required for high impact offline advertising, the cost of internet advertising is very low

It is flexible: online advertising is very flexible because you can make use of either images, videos and text to reach your target audience at any time of the day.

Interaction with users: the internet is a medium that allows high level of interaction with users. Brands not only send messages but are able to receive comments, like questions, users concerns, opinions and interest, this allows quick communication.

Measuring and tracking: Online advertising campaigns be easily measured thanks to the tools that exists today. Unlike traditional marketing or advertising, where metrics are approximated or are limited to a small proportion of the population. The statistics on online advertising are truly accurate.

Many common online advertising practices are controversial and as a result have been increasingly subject to regulations.

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Augustus Sylvester Victor A Content Writer, Athlete, Organist and a Tutor from Akwa Ibom State, Nigeria.

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