Social media advertising | Meaning , Platforms, Steps & Importance

Social media advertising – Businesses and the retail world are rapidly changing rapidly and it is up to each business to stay on top of current marketing trends or get left behind. Brands will need to find new ways to advertise, market, and sell and will have to adapt to the current times to do so.

While considering Advertising on Social media, it is good to know that traditional forms of marketing don’t work as well as they use to, and those who are leveraging digital marketing may be missing out on key strategies that can increase performance and results even more.

Here you get to know the types of media advertising, the importance of social media advertising, what social media advertising means, and a whole lot of important updates on social media advertising.

What is social media advertising?

Social media advertising is an offshoot of digital marketing where paid ad campaigns are run on social media platforms to reach the target audience. Marketers and advertisers can promote their brands and inspire sales through the social channels that users frequently use.

Social media advertising distinguishes itself from traditional advertising with sophisticated targeting capabilities.

Traditional advertising adopts the carpet-bombing approach, wherein brands deliver ads to the maximum number of people possible, regardless of whether they’re interested or not. Social media, on the contrary, enables brands to connect with the ideal buyers based on their geographic, demographic, psychographic, and behavioral characteristics/traits.

Why social media advertising is important?

Social media advertising is critical because it allows you to hyper-target specific users, build an audience database and directly track your return on investment.

Types of media advertising

  • Video Advertising

Videos ads are a popular advertising type in today’s digital marketing environment. Video advertisements are eye-catching, entertaining, and great for telling a complex story that a display ad simply can’t do. Instream video ads and out-stream video ads are the primary ways that advertisements will utilize video ads.

Instream video involves placing video ads mid-roll, pre-roll, or post-roll in a video that a consumer is already watching. The ad itself will be relevant to the content that the consumer is already watching. An out-stream video ad is a video ad that is integrated into an article or blog post.

  • Display Advertising

This type of advertising is also referred to as banner advertising, it is a type of advertising that is composed of small digital billboards or banners that are placed in and around blog posts, websites, keyword search pages, etc. Display ads can both be unmoving images or animated. They usually tend to take on the form of horizontal banners at the top of a page or as vertical banners in the side margins of a page.

  • Native Advertising

This form of advertising is simple ad content that is integrated into a piece of content. They are considered non-disruptive ads and usually come in form of sponsored content. These ads will match the style and flow of the content it appears in without being pushy is disruptive.

For example, pop-up ads and autoplay videos are considered disruptive and can often have a negative impact on one’s potential customer base. Native ads, on the other hand, are slipped into content in a way that is not disruptive and more attractive to customers. They can come in form of videos, photos, blog posts, etc.

  • Mobile Advertising

Mobile advertising is quickly becoming the new normal more people are consuming online content through their mobile devices than ever before. Mobile advertising is simply ads that are optimized for mobile consumption.

Mobile ads are quite broad and can include app, video, display, search, or social ads. For most brands,video-based social media mobile are a great place to start.


Top social media advertising platform

This area major social media platform that you can use to run ad campaigns.

  1. Facebook
  2. Instagram
  3. Twitter
  4. Snapchat
  5. LinkedIn

The benefit of social media advertising

Social media advertising helps marketers drive brand awareness, engage their audience, and drive conversions. One of the biggest advantages of social media advertising is precise audience targeting. Here are five other benefits of social media advertising:

  • Innovative ad formats
  • Having more control over your ads
  • Reach qualified customers
  • Boost conversion rates
  • Sophisticated tracking mechanism

Social media advertising tips

  • Know your target audience
  • Pay for what matters
  • Design your ads with mobile in mind
  • Measure results and report on them
  • let your organic posts inform your ads
  • Test your ads to optimize performance
  • Know what business you’re trying to achieve

We hope we have been able to provide the needed answers to your question. Bookmark us for more updates and social media advertising.

About admin

Augustus Sylvester Victor A Content Writer, Athlete, Organist and a Tutor from Akwa Ibom State, Nigeria.

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